Geist Reservoir Conservancy District
With GRCD, the goal was to revive their accounts and get Geist Reservoir community members interested in the mission to "Save Geist." The Conservancy District was looking for help with brand cohesiveness, a "lake life" aesthetic, and community-building efforts.
Since taking over their account in Q4 of 2020, Geist Conservancy has seen a 348% increase in organic reach.
I utilize community-generated content with a sprinkle of informational/educational content to establish GRCD as a part of the vibrant lake community AND a leader in preserving property values, restoring damaged ecosystems, and maintaining the lake for recreational use.
Snapshots of organic reach:



